Brand Identity with packaging and web applications for a next generation, sustainable and high - tech Brewery called Citra. The Citra Brewery uses the genome-editing tool to engineer a strain of brewer’s yeast that recreates hops’ unique flavor without using any actual hops. A hop field can soak up 50 pints of water for every pint of craft beer. This new strain is produced with less water, less energy, cheaper, and easier to create a consistent flavor. Included in this brand identity is logo, messaging, color palette, imagery, can design, case design, and website design.